I'm Done! I'm Happy!
"This dissertation “Blogging Is The New Black” analyzes why social media in general and fashion bloggers in specific have become so powerful and how companies can benefit from the blogger’s impact. One main reason why blogs are a success is authenticity the writer is giving the reader. Today’s generation tend to trust “real people” more when they promote a product than when brands are doing it themselves. Hence, advertising has increased rapidly in fashion blogs in the form of banners, free merchandise or collaborations."