Friday, August 31, 2012

Louis Vuitton Express

Before i blogged about Garance Doré's journey to Tokyo, who was sent by DIOR and this time it is Louis Vuitton, who chose the blogger and photographer Todd Selby to take him far east! The ultimate LV Express train adventure.

He is taking the train from Paris to Shanghai. However in this the focus is not on the product itself compared to the DIOR campaign but on the journey and the impressions Todd is collecting every day.

I think its a genius campaign introducing a fashion blogger in luxury marketing campaign (which has to be by the way totally different cause they have to stay timeless and the brand should still dominate at all times). The whole travel campaign including the LV Express totally matches with their core value of travelling, travelling in style no matter where you are going and which transportation tool you are taking.

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