This morning I checked my emails and saw this surprising news about the new collaboration partner for H&M. It was last year when I first heart about the brand Maison Martin Margiela.
The designer Martin Margiela (left the company at 2009) had maintained an extremley low and secretive profile. He has never had his picture taken and always remained backstage after his shows. It is said that all media contact is dealt with via fax and the brands ultradiscreet trademark consists of a piece of cloth with the numbers 0-23 on it. Kind of creepy huh?
The collaboration will include womenswear, menswear and accessories and the launching date will be on November 15th 2012!
"The democracy of our fashion has always been at the centre of our creativity and the collaboration with H&M allows us to push this instinct further," said a statement from Margiela.