The new Cartier spot made by Bruno Aveillan is about the history and the values of the brand, in which the Cartier-panther makes a magical journey.
From June to September 2011, the film was shot. Therefore, the team travelled to the Italian Dolomites, in Spain and of course in Paris, the founding place of Cartier.
The real star of the spot - aside from the wonderfully sparkling jewels - is the model Shalom Harlow, who disappoears at the end together with the panter in the red ecrin, the typical hand-made red leather Cartier case.
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